BestLink Market promotes affordable web site development for small and medium size businesses and organizations. With solid years of experience in online marketing, we help create an online presence for free that is more than just a web site. Whether you want to generate more sales, increase business to business contacts or promote your services -- we are happy to be a valuable internet partner. We help identify the best combination of online solutions to meet business objectives.
Online Marketing is sometimes confused with the act of putting up a web
site and waiting for people to come by. This thinking will always
result in disappointment unless your web site is followed up with a
full online and offline marketing effort.
Some marketing tips are provided to help new and prospective
online customers gain greater insight to the range of strategies
necessary for a successful online marketing campaigns.
Simple
Reduce Distractions
Beware of complex background graphics, blinking
text or poorly contrasting text vs background colors. Let your message
come through loud and clear.
Design with Small
Monitors in Mind
The majority of users will have a 14" screen, make sure your header
graphics, navigational controls, and content title appear within this
space.
Respect Users' Time
Keep a tight reign on graphic sizes and overall download time. Users
quickly exit a large graphically bloated site.
Less is More
Keep your text content as short and concise as possible
on each page, many users do not scroll entire screens before they click
to a new topic area.
Study Your Competition
See what your competition looks like before starting your site and
determine how your site can be a better alternative.
Flexible Ordering Options
Online
ordering is desirable for some but not all. Describe other ways of
placing an order for your product, eg. printing online form and
mailing, faxing online form, calling a toll free # and ordering.
Content
is Gold
Provide Value Added
Content
If possible offer educational information about your field and a page
dedicated to related web links that complement your web site. These
strategies give users another reason to come to your site and re-visit.
Reduce Homepage Content
The first page of your site should be little more than your splash
graphic, navigational controls and concise mission statement.
Refresh Content
Update time sensitive information and consider various short run online
promotions.
Direct,
Clear and Concise
Dual Navigational Controls
Accompany graphic buttons with text links for users who surf sites
without viewing graphics.
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